All in all a very nice conference, despite the "remote location" in Rome.
Beside being a pretty nice event on User Experience, this was also another great occasion to practice with my sketch notes.
So here's the visual summary of *my* UX Masterclass - meaning the sessions I attended that day:
|"Life in the fast lane" by Ashley Benigno - Nokia|
|"UX Strategy" by Giuseppe Montella - Vodafone|
|"Visualizing the customer user experience using an experience journey map"|
by Marcio Leibovitch - Yu Centrik
|"Applying User Centered Design in large organizations" roundtable|
with Luca Petroni, Robert Schumacher, Gavin Lew, Frederic Gaillard,
Thomas Visby Snitker, Helga Letowt-Vorbek
|"Service Design and UX: Measuring and Improving the Overall User Experience"|
by Robert Schumacher - Gfk User Centric
|"Integrating UX in Product Strategy" by Simon Herd - Serco ExperienceLab|
"Impactful Experiences starting with non-users" by Franco Papeschi - Web
|"Ambient experience" by Job Rutgers - Ontario College of Art & Design|
"The apple design project" by Antonio Rizzo - Università di Siena
So well done Assist!
See you next year? :)